En lång men fantastiskt bra text, Why we fell for clean eating

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” In 2016, 18 out the 20 top sellers in Amazon UK’s food and drink book category had a focus on healthy eating and dieting. The irony, however, was that the kind of well-researched books Dolamore and others once published no longer tended to sell so well, because health publishing was now dominated by social media celebrities. Bookshops were heaving with so many of these “clean” books that even the authors themselves started to feel that there were too many of them.”

”Giles Yeo – who spent some time cooking a spicy sweet-potato dish with Ella Mills for his BBC programme – agrees that many of the clean eating recipes he tried are actually “a tasty and cool way to cook vegetables”. But why, Yeo asks, do these authors not simply say “I am publishing a very good vegetarian cookbook” and stop there, instead of making larger claims about the power of vegetables to beautify or prevent disease? “The poison comes from the fact that they are wrapping the whole thing up in pseudoscience,” Yeo says. “If you base something on falsehoods, it empowers people to take extreme actions, and this is where the harm begins.”

”Thinking about the event on the train home, I realised that the crowd were angry with us not because they disagreed with the details (it’s pretty clear that you can’t have sugar in “sugar-free” recipes), but because they disliked the fact that we were arguing at all. To insist on the facts made us come across as cruelly negative. We had punctured the happy belief-bubble of glowiness that they had come to imbibe from Shaw. It’s striking that in many of the wellness cookbooks, mainstream scientific evidence on diet is seen as more or less irrelevant…”’

Länk: https://www.theguardian.com/lifeandstyle/2017/aug/11/why-we-fell-for-clean-eating

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